Friday, July 29, 2011

Vacation-time!



Even if I love my job it is so nice with holiday! Just to relax and do nothing, travel, read a great book, eat and sleep well, and to be with family and friends. That is a great vacation for me! I will soon start my last week of holiday out of three. It is a great feeling!

In the middle of the summer, as it is right now, the most of us in Sweden are on vacation. When we all return in the beginning of August it will be high tempo as usual again. That will be fun but it nice to have some days off and recover before that. We will then start to realize all the plans we have set up for the rest of 2011.

Just before the holiday the sales- and marketing department went to a ranch just outside Stockholm to build up these plans. We discussed the best strategies for each segment, brand and customer, and how to consolidate the plans across marketing and sales, to act as one unified sector. We all must work together and stay focused to be able to continue as a market leader within our category.

At the picture above you see the sales- and marketing department at Göteborgs Kex. The picture is taken after a long day of planning the upcoming period, a fun, demanding and necessary action. We all must know which path we are going, our common goal. Without knowing where we are heading our competitors will eat us up.

Happy holiday!

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