Last week me and my colleagues were out on the street and gave out samples. We wanted consumers to try our good news, Singoalla Cheesecake Jordgubb and Ballerina Marängsviss (launched week 13) so we decided to give them away ourselves.
Of course, we have a great mediaplan for our big news for the rest of the year with TV commercials, boards, magazines and so on but we wanted to see our consumers’ reactions with our own eyes.
So after lunch we went into Stockholm city. We placed us at the best spots where most people are around and gave out samples for some hours. We met many reactions from consumers and luckily only happy ones ;).
This was a fun day/evening where we combined great sampling of our god tasting news, catching up reactions from consumers and at the same time having fun with each others. This is usually nothing we do and therefore, it was even more fun. I really recommends it to other companies ;)
