Tuesday, November 13, 2012

New design – new photos


This week we almost finished a new design. It is a new launch coming up next spring. The design-process has been rapid and intense but luckily the outcome is great! I am happy and believe that the new launch will be warmly welcomed in-stores.

The final step we need to add to the new design is some photos. So last Thursday me and the design agency meet at a photographer`s place to take photos of some biscuits that will cover the packages. The photographer`s name is Bengt Pettersson and he is a really great photographer he has created some really nice food pictures throughout his career. I would say, probably he is one of the best photographers in Sweden within this area.

The photo-session lasted the whole day. It can feel long for only some photos but it is precision and the result is amazing! You will have to wait and see until next spring when the product will be launched in-stores...

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