A few weeks ago I was in Jönköping, a city centered between Stockholm and Gothenburg, for a TV-production. It lasted for one day and the result of that are four short tv-programs that is each approximately 3-4 minutes. That is amazing how long time it takes to produce something, a full day from morning to the evening. And then I even do not even know how long it takes for the cameraman to correct everything until it is ready to show on tv.
Göteborgs Utvalda is our brand that is sponsoring a concept that TV4 (one of the biggest tv-channels in Sweden) runs. The program wants to highlight how we can embrace Swedish food, nature, culture and the reasons why we should be proud over Swedish tastes. This fits our brand Göteborgs Utvalda very well since it a very Swedish brand.
I have been in Jönköping for a tv-production before with the same crew, studio, cameraman and set up. Jenny Svensson (expert on cheese) and Tommy Myllymäki ( famous chef in Sweden) were the people who acted (at the picture below). They talked about which cheese that are the most suitable to what kind of biscuit, gave tips of desserts and drinks until Swedish midsummer, made meals in which our biscuits were included and so on.
This day were very funny and completely something else what I usually do at office. When I came home I really thought to myself, wow I have such a funny job!
