It is fascinating how 5 seconds of TV can take more than two hours to produce. Recently I was with TV4 and recorded new billboards for our cheese biscuits that we will show this spring. It was very fun but when I left TV4´s building I reflected over the working hours for only a few seconds of TV.
A billboard is a short TV-sequence before and after a program that shows tasteful biscuits (in our case) and a voice that says “this program is sponsored by….”.
It the pictures below you can see our two different billboards this time. I am very happy with the results since I think the biscuits look delicious and the voice sounds great. So whenever I see this billboard on TV4 nowadays I remind myself that these 5 seconds is a reflection of two hours of work ;).
