After four weeks (17 days) at Sarpsborg I am done with Orkla Brand Academy (OBA). It has been fun and I have learned a lot. Everything from how to create a brand stamp or a advertising campaign, how to manage sales and strategy, and so on. We have had both external and internal lecturers. The most lecturers have been great but some you can recall more easily than others. During the entire academy we have been the same people in the class which means many new friends, that is fun!
Focus has of course been on marketing but to become a great marketer you also need to know the surroundings to get the total picture. Now when I am done with these four weeks I have many good tools in my luggage, mainly marketing-tools but also within nearby areas that I can use in my everyday job.
The very last night we had a ceremonial dinner. We dressed nicely and had a lovely dinner at the manor of Sarpsborg. Robert, the lecturer, told us all the stories and myths about Orkla and finally we got our diplomas. The ceremony was very special and unexpected, more than that I cannot tell you…you will see if you complete the OBA yourself...;)
