Right now two girls are writing their master thesis at Göteborgs Kex. Their names are Johanna and Lina and they study their last semester at KTH (Kungliga Tekniska Högskolan) here in Stockholm. They have soon finished the program of industrial economy but first they are helping me with a real project. Johanna and Lina are helping me to find the next strategic step for one of our big brands. What should we do with the brand, what actions should we take to be able to increase the volume and profitability. What kind of actions will be the best for the brand? They have conducted several interviews with consumers, done their own research in stores and mixed it with theories in books. Both Johanna and Lina are ambitious girls and work hard. I am looking forward to hear their final presentation that we have booked in the end of May.
At the picture below you can see Lina and Johanna when they recently visited our fabric in Gotenburg.
