By the time the new innovation is launched in-store you and your colleagues have been aware of the product for (usually) over a year. So when it finally reaches the consumers it is not new for you, not at all. You know the product so well, why we picked that kind of packaging-material, why it contains exact that kind of ingredients, why the design has that color and so on, you know every part if!
That is the reason why it feels as years before you will find out how the new launch works in the market. The consumers must find it in-store, buy it, bring it home, eat it, maybe buy it again, and again. This takes time! Before you know for real how a new launch is doing, time must pass. I want to be patient, but in these cases I am not ;)
