Meeting the target group

Last week I and my colleague were at Vårruset. Vårruset is a crosscountry race of 5 kilometres for women that is held during spring in several cities every year. Since the race is the biggest in Stockholm of all cities, the race was divided into two days and we attended on both of them. In the races women in all ages ran and it was a perfect match for many of our products. This time we gave samples and information about a joint care product called Litomove. This product has a target group of women 50+. Similar events are great to attend since you reach so many in your target group at the same time, a perfect match and funny at the same time ;).

At the picture you can see my colleague giving information about Litomove.

International workshop

Last week I was in Oslo for a workshop within omega-3 for two days. I work with omega-3 products and two times each year all brand managers within Axellus that works with omega-3 gather up for a workshop. Then we go through the past year, plan the upcoming three years and discuss potential innovations. We also share successful and not so successful cases to eachother so other countries can learn and not do the same mistakes. These days are very useful and the overall meaning with the meeting is to take advantage that we are big concern with many organizations that work with the same thing. Then it should be enough that one country explores one thing and then shares it, so we not need to do the same things in many countries. Of course, there will be local differences between the countries but then the countries have to take responsible and decide what kind of actions that will suit them best.

These workshops lasted for two days this time (usually it is only one day) and besides that these days are very useful and interesting; it is also fun to meet colleagues from other countries. You actually feel that Orkla is a global player. I meet colleagues from Norway, Finland, Polen, Denmark, Estonia, Latvia and Lithuania. 

New segments - new products

In my new job I learn something new every day, I really do! When leaving the office it is so great to feel that you have seen, heard or/and learned new things every day. I have worked with candy and cookies before within Orkla Group and now I am working with food supplement, which is brand new for me. It is so much more complicated to work with these kinds of products since we cannot say what we want due to regulations. Food supplement is not a drug and therefore something you eat when you are not sick, you eat it more to prevent illnesses. This means that when we communicate these type of products when cannot use any words that connect to illnesses, being sick, sickness, hospital, ache, and so on. If we do, Läkemedelsverket will stop us and give us a fine. These regulations can be very frustrating but also a challenge that you want to fight and win over

.