Monday, June 2, 2014

Meeting the target group

Last week I and my colleague were at Vårruset. Vårruset is a crosscountry race of 5 kilometres for women that is held during spring in several cities every year. Since the race is the biggest in Stockholm of all cities, the race was divided into two days and we attended on both of them. In the races women in all ages ran and it was a perfect match for many of our products. This time we gave samples and information about a joint care product called Litomove. This product has a target group of women 50+. Similar events are great to attend since you reach so many in your target group at the same time, a perfect match and funny at the same time ;).

At the picture you can see my colleague giving information about Litomove.


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