Four more days and three more nights at the manor in Sarpsborg are done. I have now completed the third out of four modules of Orkla Brand Academy (OBA). It feels good!
What is Orkla Brand Academy? It is one of Orkla’s many courses that all interns need to pass. Orkla arrange a great number of courses each year and they are all completed at Orkla’s great conference centre in Sarpsborg, close to the Swedish border in Norway. The educations are about marketing, sales, purchase, trade, and others areas needed when working in our branches. People from the entire world working within Orkla are gathered and take the courses together.
After a completed academy, Orkla offers us to move on and take more courses in other fields. It is such a great privilege as employed at Orkla to achieve those courses; they are both fun and interesting. At the same time, Orkla creates internal directions by spreading quality knowledge.
Since I work as a brand manager, my main area is marketing and therefore my first academy is marketing. It is built up of four modules and teaches us how to manage brand positioning, write brand stamps, create advertisements, and so on.
My fourth and final round of OBA will be at week 44 this year. As I have heard, it will be finished with a great dinner with a ceremonial session where all of us get a signed OBA-diploma. I look forward to it and will of course update you afterwards how it was. Until then, take care!
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