To print a new design - how hard can it be?

When a new design is to be printed at the first time we must be sure that the design is correct and that all the colors are perfect. You might think, how hard can it be? But yes, it can actually be pretty tricky. Today I have been at a printing house for the whole day to look after one new design we are about to launch. When you have been standing at the printing-table and looking at different shades of magenta (red) for one hour or more, you cannot see the difference any longer. Or if the biscuit at the design has the perfect color so it looks genuine. It is trickier than you think… but fun!