Before a new product is launched on the market it needs to go through several steps. First of all you need to find out what the market wants. Is there a need for a special product or a special taste in the specific category? Are there any trends that figures or has a certain topic been buzzed in the news? When you have done this research you need to find out if we are able to produce this certain cookie in our factory in Gothenburg or what kind of investments that are needed.
After this, you need to convince that it is a great business case and something that we should spend money on. You create a project group and start to develop this new cookie. During this phase you need to show the case continuously for the top management so that they know how the process runs and can plan for in the budget.
Until the new cookie will be launched these steps take approximately one year. This is one year of work and usually filled with difficult problems. It is a challenge to be a project leader and to develop a new launch in this category. But that is my job and I see the challenge as something fun and that I learn from it.
Last week I was in the factory in Gothenburg to overview the first production of a new cookie that will be launched after the summer. The production fell out well and that is a really great feeling. Finally, it will soon be on the market…
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